
Shopify Collections Are Changing: What Merchants Need to Know in 2026
Shopify is overhauling collections in 2026 — the rigid 'smart vs custom' split is gone, replaced by a flexible Collection Sources model where one collection can combine automated conditions, manual picks, exclusions, other collections, and app sources. Add variant-level targeting and native AI merchandising, and here's what merchants (and their developers) need to know.




